AUTHOR: Susan Shelby, FSMPS, CPSM on July 10, 2019 Every industry speaks a common marketing language, and the specialized AEC industry is no different. There are key terms, buzzwords, and technical jargon that are used in marketing communications to explain how a firm works with clients, addresses project challenges, and provides practical solutions. We’ve…
AUTHOR: Susan Shelby, FSMPS, CPSM on June 10, 2019 [email protected] | @RhinoPRBoston | LinkedIn Imagine this scenario: a principal of your firm sees an article or press release about a recently completed project, one which your firm served as a sub-consultant on the design and construction team. The news item credits only the architect…
highprofile | May 24, 2019 by Susan Shelby A survey conducted in 2016 by Nasdaq PR Services and PR News Pro found that only half of the firms polled had crisis communications plans in place. In the AEC industry, we tend to think about a crisis in terms of job site accidents or fatalities, but…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR It’s “awards season” in the AEC industry, the time of year when firms eagerly nominate clients for leadership awards and submit projects to prestigious award programs for design accolades. Award programs run the gamut, from product-focused to innovative design, in all genres and…
AUTHOR: Susan Shelby, FSMPS, CPSM on April 16, 2019 The last Rhino PR blog discussed why the traditional press release is not dead and cited a recent survey finding that journalists ranked press releases and news announcements as the most valuable type of content they receive from their PR contacts. While the tried and…
How many years have you been in your current field? 23 Who are three women – living or dead – that you would like to have drinks with and why? 1. Madeleine Albright: I studied international relations in college and wanted to be a diplomat. I have heard her speak on several occasions and would…
AUTHOR: Susan Shelby, FSMPS, CPSM on March 21, 2019 [email protected] @RhinoPRBoston LinkedIn Depending on whom you ask, some say that the press release is dead. The rise of social media has encouraged some news outlets to ignore traditional press releases in favor of sourcing news, in real time, through various social media platforms. Yet, studies…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR For firms pursuing a new project, an interview with a potential client is a welcome invitation. The marketing department kicks into gear to prepare the project team, who are constantly honing their interview skills to win new work. Presenting your firm’s qualifications in a…
highprofile | January 24, 2019 by Susan Shelby The key to effective business development is an integrated approach of marketing and public relations (PR), yet many professional services firms focus solely on marketing at the exclusion of PR. What exactly is PR and why should it be part of your company’s marketing mix? PR sets…
AUTHOR: Michele Spiewak on January 23, 2019 | [email protected] A website project can be a massive undertaking for any company, especially an AEC firm with limited marketing resources or a small firm that doesn’t update its website very often. Upgrading the site’s infrastructure, re-designing the architecture, and updating the content all require an investment…