3 skills that you use every day in your position Creativity, diplomacy, organization Best book, podcast, or app for aspiring leaders Dare to Lead by Brene Brown Best advice for new leaders in 10 words or less Never stop learning, never assume you know all the answers What recent project, transaction or accomplishment are you…
When I’m not working I am…Volunteering with Yankee Golden Retriever Rescue (YGRR). My husband and I have been home visit volunteers for YGRR for about 18 months. Along with our golden retriever Daisy, we interview prospective adopters and let YGRR know if we feel they could provide a good home for a rescue golden. Founded…
How many years have you been in your current field? 23 Who are three women – living or dead – that you would like to have drinks with and why? 1. Madeleine Albright: I studied international relations in college and wanted to be a diplomat. I have heard her speak on several occasions and would…
November 16, 2018 – Construction Design & Engineering Construction firms designate time and resources to safety programs, equipment, and coordinators, yet often neglect to plan for how to handle a crisis. Even with safety precautions and good business practices, accidents happen. How would you respond to a reporter asking about a construction incident involving your…
As marketers of professional services, we know what PR and marketing tools are available and most effective for a desired outcome. Smart marketers conduct their due diligence and market research, execute on PR and marketing initiatives, and then gauge success and outreach. However, possessing marketing knowledge isn’t enough. Professional services marketers need to understand their…
By Susan Shelby, FSMPS, CPSM, President and CEO of Rhino PR Your firm has worked hard to pitch, win, and finally complete the project. Now that it’s done, you want the world to know that the design, construction, or installation was yours. How should you do it? Follow these pointers to think like a public…
Public relations (PR) is an under-appreciated art, especially in the commercial real estate marketplace. In a world based on concrete concepts, acute precision, and data-driven results, many non-marketers have difficulty wrapping their heads around the concept of PR. PR is not a data-driven, ROI-evident endeavor. But, it is an integral part of marketing, lending…
REDUCING RISK By Kristophor Linster November 18, 2016 A key to avoiding performance issues and costly failures in building construction is about planning, establishing, and validating that the exterior of the facility meets objectives as defined through the process known as Building Enclosure Commissioning (BECx). It has become a major component of evaluating a facility’s future…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR You know that presenting at conferences will position you as an expert in your industry, build your company’s brand, and gain visibility from your target audience, but do you feel overwhelmed with how to find these speaking opportunities? Do you need tips and tricks for completing a winning…
By Susan Shelby, FSMPS, CPSM Public relations is an invaluable marketing tool, creating visibility and brand recognition, credibility and third party validation through editorial placement, and ideally, lead generation. Unlike paid advertising, direct mail and other communications vehicles, editorial placements are vetted by a neutral third party (the media), lending credibility to your news and…