rhino pr gets you published, new england real estate journal

Align PR/marketing strategy with goals for communications success

As marketers of professional services, we know what PR and marketing tools are available and most effective for a desired outcome. Smart marketers conduct their due diligence and market research, execute on PR and marketing initiatives, and then gauge success and outreach. However, possessing marketing knowledge isn’t enough. Professional services marketers need to understand their…

rhino pr gets you published, new england real estate journal

Dynamic Building Enclosure Commissioning

REDUCING RISK By Kristophor Linster November 18, 2016 A key to avoiding performance issues and costly failures in building construction is about planning, establishing, and validating that the exterior of the facility meets objectives as defined through the process known as Building Enclosure Commissioning (BECx). It has become a major component of evaluating a facility’s future…

rhino pr gets you published, new england real estate journal

How to Publicize a Project: Media Relations Part II

By Susan Shelby, FSMPS, CPSM Public relations is an invaluable marketing tool, creating visibility and brand recognition, credibility and third party validation through editorial placement, and ideally, lead generation. Unlike paid advertising, direct mail and other communications vehicles, editorial placements are vetted by a neutral third party (the media), lending credibility to your news and…