A lot more goes into renovating an older Class B building into a Class A than just adding a coffee bar or flat screen TV in the lobby. If it were that easy, all Class B building owners would upgrade. A big part of the decision to renovate a Class B building is the owner’s…
The fight-or-flight response is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival. During tough times, it is easy to think you should back off on marketing your company. Despite the pandemic, the business world is still staying up-to-date even while working from home – and they…
When I’m not working I am…Volunteering with Yankee Golden Retriever Rescue (YGRR). My husband and I have been home visit volunteers for YGRR for about 18 months. Along with our golden retriever Daisy, we interview prospective adopters and let YGRR know if we feel they could provide a good home for a rescue golden. Founded…
AUTHOR: Susan Shelby, FSMPS, CPSM on August 8, 2019 Marking a corporate anniversary is a fun PR and marketing initiative, one that promotes pride in the organization and builds goodwill with a company’s constituents. Companies are rightfully eager to mark the accomplishment and share the momentous occasion with employees, clients, partners, and other audiences.…
AUTHOR: Susan Shelby, FSMPS, CPSM on July 10, 2019 Every industry speaks a common marketing language, and the specialized AEC industry is no different. There are key terms, buzzwords, and technical jargon that are used in marketing communications to explain how a firm works with clients, addresses project challenges, and provides practical solutions. We’ve…
AUTHOR: Susan Shelby, FSMPS, CPSM on June 10, 2019 susan@rhinopr.com | @RhinoPRBoston | LinkedIn Imagine this scenario: a principal of your firm sees an article or press release about a recently completed project, one which your firm served as a sub-consultant on the design and construction team. The news item credits only the architect…
highprofile | May 24, 2019 by Susan Shelby A survey conducted in 2016 by Nasdaq PR Services and PR News Pro found that only half of the firms polled had crisis communications plans in place. In the AEC industry, we tend to think about a crisis in terms of job site accidents or fatalities, but…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR It’s “awards season” in the AEC industry, the time of year when firms eagerly nominate clients for leadership awards and submit projects to prestigious award programs for design accolades. Award programs run the gamut, from product-focused to innovative design, in all genres and…
AUTHOR: Susan Shelby, FSMPS, CPSM on April 16, 2019 The last Rhino PR blog discussed why the traditional press release is not dead and cited a recent survey finding that journalists ranked press releases and news announcements as the most valuable type of content they receive from their PR contacts. While the tried and…
How many years have you been in your current field? 23 Who are three women – living or dead – that you would like to have drinks with and why? 1. Madeleine Albright: I studied international relations in college and wanted to be a diplomat. I have heard her speak on several occasions and would…