AUTHOR: Susan Shelby, FSMPS, CPSM on April 16, 2019 The last Rhino PR blog discussed why the traditional press release is not dead and cited a recent survey finding that journalists ranked press releases and news announcements as the most valuable type of content they receive from their PR contacts. While the tried and…
How many years have you been in your current field? 23 Who are three women – living or dead – that you would like to have drinks with and why? 1. Madeleine Albright: I studied international relations in college and wanted to be a diplomat. I have heard her speak on several occasions and would…
AUTHOR: Susan Shelby, FSMPS, CPSM on March 21, 2019 susan@rhinopr.com @RhinoPRBoston LinkedIn Depending on whom you ask, some say that the press release is dead. The rise of social media has encouraged some news outlets to ignore traditional press releases in favor of sourcing news, in real time, through various social media platforms. Yet, studies…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR For firms pursuing a new project, an interview with a potential client is a welcome invitation. The marketing department kicks into gear to prepare the project team, who are constantly honing their interview skills to win new work. Presenting your firm’s qualifications in a…
highprofile | January 24, 2019 by Susan Shelby The key to effective business development is an integrated approach of marketing and public relations (PR), yet many professional services firms focus solely on marketing at the exclusion of PR. What exactly is PR and why should it be part of your company’s marketing mix? PR sets…
AUTHOR: Michele Spiewak on January 23, 2019 | michele@rhinopr.com A website project can be a massive undertaking for any company, especially an AEC firm with limited marketing resources or a small firm that doesn’t update its website very often. Upgrading the site’s infrastructure, re-designing the architecture, and updating the content all require an investment…
AUTHOR: Susan Shelby, FSMPS, CPSM on December 10, 2018 By late fall, most A/E/C firms are starting to think about goal setting, planning, and budgeting for the new year, and professional services marketers need to advocate for marketing and public relations to be part of that dialogue. Marketers should understand their firm’s business goals and…
November 16, 2018 – Construction Design & Engineering Construction firms designate time and resources to safety programs, equipment, and coordinators, yet often neglect to plan for how to handle a crisis. Even with safety precautions and good business practices, accidents happen. How would you respond to a reporter asking about a construction incident involving your…
AUTHOR: Susan Shelby, FSMPS, CPSM on November 12, 2018 susan@rhinopr.com | @RhinoPRBoston | LinkedIn If you have ever scheduled a handyman or plumber to do work in your home, you know the drill. You ensure that your day accommodates the appointment time, remove obstacles from the proposed work area, perhaps secure the pets, and wait. Then…
by Susan Shelby Winning and completing significant projects can be exciting and newsworthy events for an AEC company. Announcing work with a key client can open doors to prospective clients and new employees, show traction with a project type, and position the firm as a leader in a target market. A press release announcing a…