Sponsored by Rhino PR On season 2, episode 15 of the Build Better podcast, Anastasia welcomes Marc Margulies, principal and senior partner at Margulies Peruzzi, and Joe Finn, president and executive director of the Massachusetts Housing & Shelter Alliance. They are working to change the ways in which homelessness is addressed in Massachusetts, something that…
by Susan Shelby and Barbara Hicks Starting a new initiative can be as invigorating as it is daunting, and for many AEC firms, the conscious decision to launch a marketing and PR program may represent a major turning point in their strategic business approach. Because of the comprehensive nature and sheer interwovenness of the various…
Marketing and business development are about positioning your firm to win work through the pursuit of specific market sectors and clients, whereas public relations (PR) is about establishing your firm’s image, and then spreading the word to increase visibility. There’s a clear distinction in the style of writing that is appropriate to each. For marketing…
The fight-or-flight response is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival. During tough times, it is easy to think you should back off on marketing your company. Despite the pandemic, the business world is still staying up-to-date even while working from home – and they…
When I’m not working I am…Volunteering with Yankee Golden Retriever Rescue (YGRR). My husband and I have been home visit volunteers for YGRR for about 18 months. Along with our golden retriever Daisy, we interview prospective adopters and let YGRR know if we feel they could provide a good home for a rescue golden. Founded…
AUTHOR: Susan Shelby, FSMPS, CPSM on August 8, 2019 Marking a corporate anniversary is a fun PR and marketing initiative, one that promotes pride in the organization and builds goodwill with a company’s constituents. Companies are rightfully eager to mark the accomplishment and share the momentous occasion with employees, clients, partners, and other audiences.…
AUTHOR: Susan Shelby, FSMPS, CPSM on July 10, 2019 Every industry speaks a common marketing language, and the specialized AEC industry is no different. There are key terms, buzzwords, and technical jargon that are used in marketing communications to explain how a firm works with clients, addresses project challenges, and provides practical solutions. We’ve…
AUTHOR: Susan Shelby, FSMPS, CPSM on June 10, 2019 susan@rhinopr.com | @RhinoPRBoston | LinkedIn Imagine this scenario: a principal of your firm sees an article or press release about a recently completed project, one which your firm served as a sub-consultant on the design and construction team. The news item credits only the architect…
highprofile | May 24, 2019 by Susan Shelby A survey conducted in 2016 by Nasdaq PR Services and PR News Pro found that only half of the firms polled had crisis communications plans in place. In the AEC industry, we tend to think about a crisis in terms of job site accidents or fatalities, but…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR It’s “awards season” in the AEC industry, the time of year when firms eagerly nominate clients for leadership awards and submit projects to prestigious award programs for design accolades. Award programs run the gamut, from product-focused to innovative design, in all genres and…