MARKETING & BD 10 Tips Construction Companies Should Know About Crisis Communications Construction firms designate time and resources to safety programs, equipment, and coordinators, yet often neglect to plan for how to handle a crisis. Even with safety precautions and good business practices, accidents happen. How would you respond to a reporter asking about a…
As marketers of professional services, we know what PR and marketing tools are available and most effective for a desired outcome. Smart marketers conduct their due diligence and market research, execute on PR and marketing initiatives, and then gauge success and outreach. However, possessing marketing knowledge isn’t enough. Professional services marketers need to understand their…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Headshots can provide the first impression of a firm’s employees to potential clients as they conduct due diligence or review a proposal. Employee headshots should convey professionalism, confidence and personality, and can set the tone for how potential clients perceive your firm. All too…
AUTHOR: Susan Shelby, FSMPS, CPSM on May 24, 2018 Social media powerhouse LinkedIn recently celebrated its 15th anniversary as the world’s largest professional network. With over 546 million users globally, LinkedIn can be a powerful addition to any social media strategy. Gone are the days when LinkedIn was used only by recruiters and job seekers.…
AUTHOR: Susan Shelby, FSMPS, CPSM A website can greatly influence how potential clients evaluate a company. Even in an industry where new business often comes from referrals, most prospects conduct due diligence online before reaching out to you for more information. Content is the key to making your website one of your firm’s greatest marketing…
All industries have their own buzzwords. As public relations (PR) practitioners, our industry catchphrases are so intertwined in our everyday language that we often don’t realize we are speaking in a foreign language until we see the looks of confusion on a client’s face. Some of our jargon is used across multiple industries; if we…
©Marketer, The Journal of the Society for Marketing Professional Services, April 2018, smps.org Photography can be the most compelling part of your marketing and PR campaigns, and often a large part of the marketing budget for architecture firms. How can you best leverage this investment to showcase your firm’s work? At a recent SMPS Boston-sponsored…
Name: Susan Shelby Postion: President & CEO Company: Rhino PR Years in the A/E/C Industry: 17 years What associations or organizations are you a member of? SMPS, CREW, Mass Building Congress, AGC/MA Why choose the A/E/C Industry? My public relations (PR) roots began in the high-tech world for networking and telecommunications companies. During the “dot…
Drawing people to your website and keeping them engaged is key to ranking higher in search engines, and your public relations (PR) messages and media outreach have a big impact on your firm’s searchability. Search engine optimization (SEO), a marketing discipline focused on improving search engine rankings to drive traffic to your website, is no…
By Susan Shelby, FSMPS, CPSM President & CEO Rhino PR I worked in high tech PR until the dot-com crash in 2001. Both my husband and I lost our jobs within a four-month period; we had a mortgage and a one-year old son. I was fortunate enough to find a job with Vanderweil Engineers, and…