What trends or innovations do you believe will shape the future of your field, and how are you positioning yourself (or your firm) to be at the forefront? It is increasingly difficult to stand out in today’s crowded marketplace and to find the best way to reach your target audience with compelling content. After more…
By Chuck Raymond, CPSM and Susan Shelby, FSMPS, CPSM, ABCP Consider the Following Scenarios The phone rings at your desk, and on the other end is a reporter from a local TV station asking questions about a severe accident at one of your project sites. Alternatively, you’ve gotten a negative review from…
3 skills that you use every day in your position Creativity, diplomacy, organization Best book, podcast, or app for aspiring leaders Dare to Lead by Brene Brown Best advice for new leaders in 10 words or less Never stop learning, never assume you know all the answers What recent project, transaction or accomplishment are you…
Women in Construction Susan Shelby, FSMPS, CPSM, ABCP President and CEO Rhino PR Susan Shelby’s career in public relations began 28 years ago in the competitive marketplace of high-tech. When the dot com bubble burst in 2001, her career path diverged into the architecture, engineering, and construction (A/E/C) industry. A 2004 layoff inspired Susan to…
PODCAST The Resilient Journey with Mark Hoffman Episode 73: Thick Skin, Public Relations & Crisis Communications – Susan Shelby BUSINESS: MANAGEMENT Click here to listen to the podcast.
Sponsored by Rhino PR On season 2, episode 15 of the Build Better podcast, Anastasia welcomes Marc Margulies, principal and senior partner at Margulies Peruzzi, and Joe Finn, president and executive director of the Massachusetts Housing & Shelter Alliance. They are working to change the ways in which homelessness is addressed in Massachusetts, something that…
by Susan Shelby and Barbara Hicks Starting a new initiative can be as invigorating as it is daunting, and for many AEC firms, the conscious decision to launch a marketing and PR program may represent a major turning point in their strategic business approach. Because of the comprehensive nature and sheer interwovenness of the various…
Marketing and business development are about positioning your firm to win work through the pursuit of specific market sectors and clients, whereas public relations (PR) is about establishing your firm’s image, and then spreading the word to increase visibility. There’s a clear distinction in the style of writing that is appropriate to each. For marketing…
The fight-or-flight response is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival. During tough times, it is easy to think you should back off on marketing your company. Despite the pandemic, the business world is still staying up-to-date even while working from home – and they…
When I’m not working I am…Volunteering with Yankee Golden Retriever Rescue (YGRR). My husband and I have been home visit volunteers for YGRR for about 18 months. Along with our golden retriever Daisy, we interview prospective adopters and let YGRR know if we feel they could provide a good home for a rescue golden. Founded…