BUILDING BEST PRACTICES

MARKETING & BD 10 Tips Construction Companies Should Know About Crisis Communications Construction firms designate time and resources to safety programs, equipment, and coordinators, yet often neglect to plan for how to handle a crisis. Even with safety precautions and good business practices, accidents happen. How would you respond to a reporter asking about a…

rhino pr gets you published, new england real estate journal

Align PR/marketing strategy with goals for communications success

As marketers of professional services, we know what PR and marketing tools are available and most effective for a desired outcome. Smart marketers conduct their due diligence and market research, execute on PR and marketing initiatives, and then gauge success and outreach. However, possessing marketing knowledge isn’t enough. Professional services marketers need to understand their…

rhino pr gets you published, new england real estate journal

Celebrating Women in Construction: Susan Shelby, FSMPS, CPSM

Name: Susan Shelby Postion: President & CEO Company: Rhino PR Years in the A/E/C Industry: 17 years What associations or organizations are you a member of? SMPS, CREW, Mass Building Congress, AGC/MA Why choose the A/E/C Industry? My public relations (PR) roots began in the high-tech world for networking and telecommunications companies. During the “dot…