Anatomy of a PR Plan Continued: Matching PR Efforts to Your Firm’s Business Development Goals

A coordinated public relations plan is the key to successful business development By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Strong client relationships are the core of business development (BD). Strategically building and nurturing client relationships can help you navigate your firm into the directions of growth you wish to attain. Public…

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Blogging Do’s and Don’ts: Simple Steps for Creating Compelling Content

Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Many businesses, especially small firms, use a company blog to deliver valuable content directly to their target audience. Consistency is essential for establishing your firm as a thought leader, and regular blog posts should be part of your content marketing strategy. Why blog? Your business goals probably include…

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Creating Effective Content: Essential Tips and Tricks for Crafting a Professional Case Study

Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Marketing and public relations consultants all agree: content is king. Consistently developing and delivering valuable content across a variety of marketing vehicles is critical to showcasing expertise and thought leadership to potential and current clients. Case studies are a way to present details of a project or highlight…