Preparing for the Inevitable: Construction Crises

By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR and Peter Hillan, Partner of Banner Public Affairs Bodily harm and serious property damage are major risks when dealing with active construction projects, despite strict adherence to safety regulations. Construction firms designate time and resources to safety programs, equipment, and coordinators, but often fail…

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Management Transitions: Communications Strategies for a Smooth Changing of the Guard

Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Companies often prepare for a management transition several years in advance: hiring new talent, shifting roles and responsibilities, and communicating to all constituencies that it’s still business as usual with the new leadership. Other times, leadership transition is less organic and is accomplished through mergers and acquisitions.…

Align PR and Marketing Strategy with Business Goals for Communications Success

By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR   As marketers of professional services, we know what PR and marketing tools are available and most effective for a desired outcome. Smart marketers conduct their due diligence and market research, execute on PR and marketing initiatives, and then gauge success and outreach. However,…