“Susan is more than simply a “crisis management” expert. She understands the various moving parts that will often complicate an effective crisis response such as insurance/legal issues, differing strategies as to who should be managing a crisis response, and the strategic interplay between immediate crisis response and the client’s long-term considerations and goals. Unlike the prototypical “hired gun”, Susan sees crisis management as a collaborative effort, and strikes the perfect balance between taking effective control over a crisis response while ensuring all stakeholders remain involved and on board with the overall strategy. As a valuable resource in helping clients prepare for crises that have not yet happened, she is adept at presenting thoughtful and comprehensive pre-crisis management plans that minimize disruption when the next crisis inevitably occurs. I refer any of my clients to Susan for pre-crisis management planning, and she is already my “go-to” expert for when a crisis does occur.”

Mark D. Shifton
Partner
Seiger Gfeller Laurie LLP