“I moderated a panel presentation on the topic of how attorneys can effectively work with public relations/crisis management experts, such as Susan, when defending clients in the face of adverse media exposure. During our presentation, Susan presented a number of scenarios from her own experience that made it clear she was far more familiar with effectively dealing with the media than the hundreds of attorneys in attendance. As a result of the panel, I immediately became aware of several examples of mistakes I too had made in dealing with the media in the past (or in refusing to deal with the media). I’ve moderated and spoken at numerous conferences before varied audiences and never before have I seen an audience so engaged.”
Mark D. Shifton, Partner
Seiger Gfeller Laurie LLP
Book Susan for your next event:
-
Association and Networking Events
-
Industry Conference Keynotes and Breakouts
-
Media Interviews
-
Panels and Roundtables
-
Seminars and Webinars
2023
- SMPS Boston Awards Gala Emcee. June 8, 2023
- The Transition Network: Interview with a book author — Undaunted, How Women Changed American Journalism. June 7, 2023
- The Transition Network: Crisis Communications, How to Handle a PR Mess! June 2, 2023
- SMPS Northeast Regional Conference: All Publicity is Not Good Publicity. May 5, 2023
- The Resilient Journey Podcast: Thick Skin, Public Relations & Crisis Communications. February 15, 2023
2022
- SMPS Atlanta: Show Me the ROI: Connecting the Dots in Professional Services Marketing. April 21, 2022
2021
- ICMC: The Power of Post-Its. October 2021
- SMPS CT WEBINAR: Crisis Management. May 2021
2020
- High Profile Monthly Webinar: Staying Visible During Uncertain Times. 2020
- Associated Builders and Contractors, MA Chapter Webinar: Staying Visible During Uncertain Times. 2020
- WTS Boston Webinar: Social Media 101. 2020
- Construction Institute Webinar: Staying Visible During Uncertain Times. 2020
2019
- Associated Builders and Contractors, MA Chapter: Marketing 101. 2019
2018
- Enterprise Center at Salem State University: Handling Crisis Communications in a 24/7 News Cycle. June 14, 2018
- SMPS Northeast Regional Conference: Caution, Merge Ahead – Communications Planning and Strategy for a Management Transition. March 22, 2018
- SMPS Boston: Wrap it Up, It’s Time for a New Year roundtable. January 2018
2017
- ABX: Architectural Photography in the Marketer’s Toolkit
November 9, 2017 - ABX: Changing of the Guard – Navigating a Management Transition
November 8, 2017 - ENR: Ready for Anything? Applying Business Intelligence Tools for Crisis Management
September 7, 2017 - BAC: The Boston Architectural Continuing Professional Education Symposium
June 4, 2017 - DRI: The CEO said WHAT? Crisis Management (Before, During and After a Public Relations Disaster) and the Corporate Client
March 2, 2017
2016 and beyond
- ABX: The Anatomy of a PR Plan – Developing Content Marketing Strategies and Thought Leadership in your Organization
November 17, 2016 - Cosential WOW: Show Me the ROI – Connecting the Dots in AEC Marketing
October 25, 2016 - ISPE Boston Area Chapter: Social Media
October 5, 2016 - SMPS Boston Bootcamp: Press Panel
April 12, 2016 - SMPS Virginia Annual Conference: Show Me the ROI
February 25-26, 2016 - SMPS Pacific Regional Conference: Anatomy of a PR Plan
February 10-12, 2016 - SMPS Southern Regional Conference: Show Me the ROI
February 5, 2016 - Architecture Boston Expo (ABX): Crisis Communications in a 24/7 News Cycle
November 19, 2015 - Legal Marketing Assoc., New England Regional Conference: Show Me the ROI
November 13, 2015 - SMPS Northern New England: Market Research
November 4, 2015 - SMPS National Conference: Getting Ink (Moderator)
August 21, 2015 - SMPS Northeast Regional Conference: Crisis Communications
April 2015 - New England Financial Marketing Association: Customers Are Revolting! Are you ready for the newly empowered customer of today?
January 2015 - SMPS Northern New England: Healthcare Check-Up (Moderator)
January 2015 - Architecture Boston Expo (ABX): Step Outside the Box – Reimagining Corporate Communications
October 2014 - New England Construction Forum: LinkedIn for Business
October 2014 - AAA-CPA: LinkedIn for Business
May 2014 - IFMA Boston: Webinar – Using LinkedIn as a Business Tool
May 2014 - Environmental Business Council of New England: Utilizing LinkedIn for Business
March 2014 - Enterprise Center at Salem State University: Marketing & PR on a Dime
January 2014 - Architecture Boston Expo (ABX): 10 Steps for Launching an Award-Winning Communications Program
November 2013 - Architecture Boston Expo (ABX): Getting Ink for your Design
November 2013 - NEWiRE: Twitter for Business
September 2013 - SMPS Boston: Business Development for Principals and Project Managers
May 2013 - Architecture Boston Expo (ABX): Low-Cost PR and Marketing Tactics for Small- and Mid-Size Firms
November 2012 - NEWiRE: Social Media 101
2012 - SMPS Boston and SMPS Northeast Regional Conference: 10 Steps for Launching an Award-Winning Communications Program
2012 - SMPS Northeast Regional Conference: LinkedIn for Business Development
2011 - NAIOP Building Blocks: Jump Start Your Marketing (Moderator)
2011 - SMPS Build Business: Effective Business Development Habits (Moderator)
2010 - SMPS Webinar: Highly Effective Business Development Habits for Project Managers
2009 - Build Boston: Highly Effective Business Development Habits for Principals (Moderator)
2009 - PM Forum: PR/Media Relations as an Inexpensive Way to Increase Your Firm’s Profile
2009 - SMPS Northeast Regional Conference: PR 101
2008 - Build Boston: Highly Effective Business Development Habits for Project Managers (Moderator)
2008 - BSA PR/Marketing Wizards: Speaking Opportunities 101
2008 - SMPS Build Business: PR Basics
2007 - Build Boston: Highly Effective Habits of Business Development Professionals (Moderator)
2007 - Zweig White: What’s Working in A/E/C Marketing?
2007 - SMPS Boston: How to Kick-Off Your PR Program
2006 - Build Boston: Crisis Communications
2006 - Publicity Club of New England: Meet the Regional Business Press (Moderator)
2006 - Zweig White: Dealing with the Media
2006 - Zweig White: PR 101 – Improving Your Press Releases
2006 - Zweig White: Developing an Effective Crisis Communications Plan for Your A/E/C Firm
2005 - Build Boston: Press Releases 101
2005 - Downtown Women’s Club: PR Basics
2005 - Zweig White: Generating Coverage
2005 - Zweig White: Outsourcing PR
2005