“I moderated a panel presentation on the topic of how attorneys can effectively work with public relations/crisis management experts, such as Susan, when defending clients in the face of adverse media exposure. During our presentation, Susan presented a number of scenarios from her own experience that made it clear she was far more familiar with effectively dealing with the media than the hundreds of attorneys in attendance. As a result of the panel, I immediately became aware of several examples of mistakes I too had made in dealing with the media in the past (or in refusing to deal with the media). I’ve moderated and spoken at numerous conferences before varied audiences and never before have I seen an audience so engaged.”

Mark D. Shifton, Partner
Seiger Gfeller Laurie LLP