why rhino pr

People Always Ask Us About Our Name . . . Here’s the SCOOP.

Early in her career, Founder Susan Shelby pounded the pavement in San Diego and Los Angeles selling life insurance door to door. She thrived on the challenge and read stacks of business and sales strategy books to gain an edge in her field. One of these books portrayed the rhinoceros as the ultimate salesperson: two-inch-thick skin and the motivation to charge. The image resonated with Susan, and those two characteristics have served Rhino PR clients well since 2004.

A Crash of Senior Marketing Professionals Always Ready to Take Charge for Our Clients

A crash is a collective noun to describe more than one rhinoceros. Our crash includes senior professionals with marketing, public relations, content creation and copywriting expertise, along with a network of talented creative partners – all with AEC experience. That’s one reason why small- and medium-sized AEC firms count on us to make a statement.

Let us take charge of your PR.

Susan Shelby CEO Rhino PR

Susan Shelby, FSMPS, CPSM, ABCP
President and CEO

Susan is a tireless, dynamic business and communications leader who works with architecture, engineering and construction (AEC) and commercial real estate (CRE) companies to increase visibility, help manage reputations and supercharge business development efforts. She has driven public relations, marketing and communications programs in the AEC, commercial real estate and high-tech industries for more than 25 years.

Susan believes that earned and owned “ink” is the most potent way to create the kind of authority, thought leadership and expert positioning that leads to new business. It’s a belief she formed early on as she witnessed the power of integrating public relations and marketing with business strategies. Her early career in sales formed Susan’s commitment to integrating public relations and marketing with her clients’ business strategies, enabling measurable results that contribute to business development and increased revenue.

Susan has been recognized with numerous awards including Fellow (SMPS), Entrepreneur of the Year (CREW Boston, formerly NEWiRE), Women on the RISE (Professional Women in Construction) and Marketing Executive of the Year (SMPS Boston).

See Susan’s LinkedIn profile for additional information about her awards and honors, professional involvement, experience and education.

“Rhino PR delivered excellent service and produced valuable results when they conducted our first client satisfaction survey. Not only did Rhino execute the survey in a professional and respectful manner – making our clients feel their voice was valued and appreciated – but they then compiled the survey results into a presentation that was well-received by our senior leadership, including our new president/CEO. The results were instrumental in assessing our current position and discovering areas where we can improve. Rhino PR made me look like a hero, and we recommend their services for any firm looking to strategically analyze their client satisfaction.”

Chuck Raymond, CPSM
Former Marketing Manager
Geosyntec Consultants

testimonials for rhino pr