After more than 20 years delivering award-winning public relations to the AEC industry, we want to help YOU create and manage your own PR strategy.

PR is a powerful tool that drives success for firms in the design and construction industry—but is too often overlooked or underutilized. Many firms either don’t fully understand its impact or struggle to find the time to incorporate PR into their already overwhelming marketing workloads.

That’s where we come in.

At Rhino PR, we understand the importance of making PR an integral part of every firm’s growth strategy. We aim to empower internal marketing teams to take charge of their PR efforts, all while making the best use of limited budgets. We’ve tailored our services to not only guide you through creating a comprehensive PR plan, but also to teach you the skills and strategies to implement it on your own.

We’ll show you how to:

  • Identify the right media targets

  • Write compelling press releases that capture attention

  • Build and maintain a valuable media database

  • Pitch the press with confidence

  • Cultivate strong relationships with editors

  • Secure the right speaking opportunities for your leadership team

  • Select the best awards and recognition opportunities

At Rhino PR, our goal is simple: to give you the tools, knowledge, and confidence to elevate your firm’s profile and make PR a seamless, effective part of your overall marketing strategy.

why rhino pr

People Always Ask Us About Our Name . . . Here’s the SCOOP.

Early in her career, Founder Susan Shelby pounded the pavement in San Diego and Los Angeles selling life insurance door to door. She thrived on the challenge and read stacks of business and sales strategy books to gain an edge in her field. One of these books portrayed the rhinoceros as the ultimate salesperson: two-inch-thick skin and the motivation to charge. The image resonated with Susan, and those two characteristics have served Rhino PR clients well since 2004.

Take charge of your PR.

Susan Shelby CEO Rhino PR
about-susan

Susan Shelby, FSMPS, CPSM, ABCP
President and CEO

Susan is a tireless, dynamic business and communications leader who works with architecture, engineering and construction (AEC) and commercial real estate (CRE) companies to increase visibility, help manage reputations and supercharge business development efforts. She has driven public relations, marketing and communications programs in the AEC, commercial real estate and high-tech industries for more than 25 years.

Susan believes that earned and owned “ink” is the most potent way to create the kind of authority, thought leadership and expert positioning that leads to new business. It’s a belief she formed early on as she witnessed the power of integrating public relations and marketing with business strategies. Her early career in sales formed Susan’s commitment to integrating public relations and marketing with her clients’ business strategies, enabling measurable results that contribute to business development and increased revenue.

Susan has been recognized with numerous awards including Fellow (SMPS), Entrepreneur of the Year (CREW Boston, formerly NEWiRE), Women on the RISE (Professional Women in Construction) and Marketing Executive of the Year (SMPS Boston).

See Susan’s LinkedIn profile for additional information about her awards and honors, professional involvement, experience and education.

“Rhino PR delivered excellent service and produced valuable results when they conducted our first client satisfaction survey. Not only did Rhino execute the survey in a professional and respectful manner – making our clients feel their voice was valued and appreciated – but they then compiled the survey results into a presentation that was well-received by our senior leadership, including our new president/CEO. The results were instrumental in assessing our current position and discovering areas where we can improve. Rhino PR made me look like a hero, and we recommend their services for any firm looking to strategically analyze their client satisfaction.”

Chuck Raymond, CPSM
Former Marketing Manager
Geosyntec Consultants

testimonials for rhino pr