After more than 20 years delivering award-winning public relations to the AEC industry, we want to help YOU create and manage your own PR strategy.

PR is a powerful tool that drives success for firms in the design and construction industry—but is too often overlooked or underutilized. Many firms either don’t fully understand its impact or struggle to find the time to incorporate PR into their already overwhelming marketing workloads.

That’s where we come in.

At Rhino PR, we understand the importance of making PR an integral part of every firm’s growth strategy. We aim to empower internal marketing teams to take charge of their PR efforts, all while making the best use of limited budgets. We’ve tailored our services to not only guide you through creating a comprehensive PR plan, but also to teach you the skills and strategies to implement it on your own.

We’ll show you how to:

• Identify the right media targets

• Write compelling press releases that capture attention

• Build and maintain a valuable media database

• Pitch the press with confidence

• Cultivate strong relationships with editors

• Secure the right speaking opportunities for your leadership team

• Select the best awards and recognition opportunities

At Rhino PR, our goal is simple: to give you the tools, knowledge, and confidence to elevate your firm’s profile and make PR a seamless, effective part of your overall marketing strategy.

People Always Ask Us About Our Name . . . Here’s the SCOOP.

Early in her career, Founder Susan Shelby pounded the pavement in San Diego and Los Angeles selling life insurance door to door. She thrived on the challenge and read stacks of business and sales strategy books to gain an edge in her field. One of these books portrayed the rhinoceros as the ultimate salesperson: two-inch-thick skin and the motivation to charge. The image resonated with Susan, and those two characteristics have served Rhino PR clients well since 2004.