Share the Love: How to Win at Project Team Public Relations

©Marketer, The Journal of the Society for Marketing Professional Services, October 6 2016, smps.org  By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR We all know that projects aren’t won, designed, and constructed by one firm alone. It’s a collaborative effort between the architect, general contractor, sub-contractors, and other specialty designers to bring a…

rhino pr gets you published, new england real estate journal

How to Publicize a Project: Media Relations Part II

By Susan Shelby, FSMPS, CPSM Public relations is an invaluable marketing tool, creating visibility and brand recognition, credibility and third party validation through editorial placement, and ideally, lead generation. Unlike paid advertising, direct mail and other communications vehicles, editorial placements are vetted by a neutral third party (the media), lending credibility to your news and…

Rhino PR in SMPS boston seo

Connecting the Dots: Why Use a Social Media Calendar?

Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Like all things in marketing, the most successful initiatives are well-planned and strategized for maximum benefit. Social media, with its many channels and opportunities for public conversation, is no different. If you’re not planning your social media content in advance, you may find yourself scrambling for something to…

How AEC Firms Can Use Google Analytics to Quantify Marketing and PR ROI

By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Google Analytics is a free tool that collects data about a business’ website and online activities, and interprets that data to provide information about the business’ audiences, customers and website visitors. When AEC firms regularly use this data, they can better understand their clients’…