Daily Archives: June 6, 2017

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Make the Most Out of Every Post

2017, Rhino In The News, SMPS Boston BlogsBy Lauren Poussard June 6, 2017

Susan Shelby, FSMPS, CPSM, President and CEO, Rhino PR Amplify Your Social Media Messages by Enlisting Your Employees By now, social media is no doubt an important aspect of your firm’s overall marketing plan. Whether posting to a LinkedIn company page, tweeting firm milestones, or uploading blog posts, are you really using these tools to…

Anatomy of a PR Plan Continued: Matching PR Efforts to Your Firm’s Business Development Goals

2017, High Profile Monthly, Rhino In The NewsBy Lauren Poussard June 6, 2017

A coordinated public relations plan is the key to successful business development By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Strong client relationships are the core of business development (BD). Strategically building and nurturing client relationships can help you navigate your firm into the directions of growth you wish to attain. Public…