Tried and True: Why the Press Release is Not Dead
AUTHOR: Susan Shelby, FSMPS, CPSM on March 21, 2019 susan@rhinopr.com @RhinoPRBoston LinkedIn Depending on whom you ask, some say that the press release is dead. The rise of social media has encouraged some news outlets to ignore traditional press releases in favor of sourcing news, in real time, through various social media platforms. Yet, studies…