AUTHOR: Michele Spiewak on January 23, 2019 | [email protected] A website project can be a massive undertaking for any company, especially an AEC firm with limited marketing resources or a small firm that doesn’t update its website very often. Upgrading the site’s infrastructure, re-designing the architecture, and updating the content all require an investment…
AUTHOR: Susan Shelby, FSMPS, CPSM on December 10, 2018 By late fall, most A/E/C firms are starting to think about goal setting, planning, and budgeting for the new year, and professional services marketers need to advocate for marketing and public relations to be part of that dialogue. Marketers should understand their firm’s business goals and…
November 16, 2018 – Construction Design & Engineering Construction firms designate time and resources to safety programs, equipment, and coordinators, yet often neglect to plan for how to handle a crisis. Even with safety precautions and good business practices, accidents happen. How would you respond to a reporter asking about a construction incident involving your…
AUTHOR: Susan Shelby, FSMPS, CPSM on November 12, 2018 [email protected] | @RhinoPRBoston | LinkedIn If you have ever scheduled a handyman or plumber to do work in your home, you know the drill. You ensure that your day accommodates the appointment time, remove obstacles from the proposed work area, perhaps secure the pets, and wait. Then…
by Susan Shelby Winning and completing significant projects can be exciting and newsworthy events for an AEC company. Announcing work with a key client can open doors to prospective clients and new employees, show traction with a project type, and position the firm as a leader in a target market. A press release announcing a…
AUTHOR: Susan Shelby, FSMPS, CPSM on October 10, 2018 Photography is an important piece of website content, and sometimes the most impactful element on the page. Whether you’re building a new website or refreshing an old one, the choice of photos – both lifestyle and formal headshot photography – can make all the difference.…
highprofile | September 25, 2018 by Susan Shelby For most people, speaking in front of a crowd — big or small — is uncomfortable at best and downright panic-inducing at worst. Whether it’s an interview in a prospective client’s conference room or a keynote presentation at a major industry trade show, speaking in public does not…
AUTHOR: Susan Shelby, FSMPS, CPSM on September 27, 2018 Like it or not, words, spelling, and punctuation can leave a lasting impression on others. However, even the most educated people often unknowingly make writing mistakes. Here are some examples of the most common grammar errors. Confusing it’s and its.“It’s” is only ever used when…
MARKETING & BD 10 Tips Construction Companies Should Know About Crisis Communications Construction firms designate time and resources to safety programs, equipment, and coordinators, yet often neglect to plan for how to handle a crisis. Even with safety precautions and good business practices, accidents happen. How would you respond to a reporter asking about a…
As marketers of professional services, we know what PR and marketing tools are available and most effective for a desired outcome. Smart marketers conduct their due diligence and market research, execute on PR and marketing initiatives, and then gauge success and outreach. However, possessing marketing knowledge isn’t enough. Professional services marketers need to understand their…