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Daily Archives: December 13, 2018

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Strategic PR and Marketing Planning for the New Year

2018, Rhino In The News, SMPS Boston BlogsBy Susan ShelbyDecember 13, 2018

AUTHOR: Susan Shelby, FSMPS, CPSM on December 10, 2018 By late fall, most A/E/C firms are starting to think about goal setting, planning, and budgeting for the new year, and professional services marketers need to advocate for marketing and public relations to be part of that dialogue. Marketers should understand their firm’s business goals and…

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