Susan Shelby, FSMPS, CPSM President & CEO Rhino PR If I had a dime for every time people ask me why I became a Certified Professional Services Marketer (CPSM), I would be a rich marketer. With an impressive list of benefits, it is more a question of why would I not want this distinction. Why CPSM? SMPS…
©Marketer, The Journal of the Society for Marketing Professional Services, October 6 2016, smps.org By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR We all know that projects aren’t won, designed, and constructed by one firm alone. It’s a collaborative effort between the architect, general contractor, sub-contractors, and other specialty designers to bring a…
ARE WE READY FOR THIS? Not every emergency situation on campus will fit the definition of a “crisis,” but even incidents of severe weather — such as a hurricane, blizzard or flood — should remind administrators that when anything occurs that disrupts normal day-to-day operations, the primary criteria for successful communication is preparedness. A trained…
By Susan Shelby, FSMPS, CPSM Public relations is an invaluable marketing tool, creating visibility and brand recognition, credibility and third party validation through editorial placement, and ideally, lead generation. Unlike paid advertising, direct mail and other communications vehicles, editorial placements are vetted by a neutral third party (the media), lending credibility to your news and…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Any firm – yes, your firm – can generate the content necessary to start a blog. There are clear benefits to making a blog part of your digital marketing strategy, including online visibility through search engine optimization (SEO), thought leadership as a subject matter expert in your…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Like all things in marketing, the most successful initiatives are well-planned and strategized for maximum benefit. Social media, with its many channels and opportunities for public conversation, is no different. If you’re not planning your social media content in advance, you may find yourself scrambling for something to…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Success! Your efforts to pitch your company as an industry resource or your project as a new design trend have final paid off. A reporter is interested in speaking with you and has requested a site visit, meeting or conference call. You know speaking…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Presented at the annual SMPS Boston Awards Gala on June 9th, the Marketing Professional of the Year Award honors an A/E/C marketing professional who has significantly contributed to the success of his/her firm and actively participates as a member in the SMPS Boston Chapter. I was flattered…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR A step-by-step guide to getting valuable feedback and insight directly from your clients You work closely with your clients, and take pride in the relationships that you develop with them. You probably feel pretty confident that you know what they think of you and the work…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Google Analytics is a free tool that collects data about a business’ website and online activities, and interprets that data to provide information about the business’ audiences, customers and website visitors. When AEC firms regularly use this data, they can better understand their clients’…