Susan Shelby, FSMPS, CPSM President & CEO Rhino PR What a SWOT can tell you, and how to get started The familiar SWOT table is taught in every entry-level business class. It’s so commonplace, that you may wonder if it’s even worthwhile to undertake. Or maybe your company did a SWOT a few years ago, and…
Susan Shelby, FSMPS, CPSM, President and CEO of Rhino PR Why public relations should be included – with marketing and business development – as part of every AEC firm’s communications mix When you walk into a room filled with industry colleagues at a conference or event, do you get the reception that you’d like? Does…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR AEC firms get marketing. Or at least, they understand the need to prepare proposals and stay in touch with clients and prospects. But often, public relations is misunderstood, devalued, or worse yet, entirely ignored. The key to effective business growth is an integrated approach that combines…
Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR We all know that projects aren’t won, designed, and constructed by one firm alone. It’s a collaborative effort between the architect, general contractor, sub-contractors, and other specialty designers to bring a project to fruition, and the client plays a key role in how it comes…
By Susan Shelby, FSMPS, CPSM, president and CEO of Rhino PR Public relations should take the chill out of business development. Successful PR can create an environment in which no new business meeting is truly “cold” by raising the visibility of a company and its offerings. Moreover, PR can bring measurable results to a company’s…
By Susan Shelby, FSMPS, CPSM, president and CEO of Rhino PR Public relations should take the chill out of business development. Successful PR can create an environment in which no new business meeting is truly “cold” by raising the visibility of a company and its offerings. Moreover, PR can bring measurable results to a company’s…
LET’S REVIEW THE BASIC CONCEPTS OF ACOUSTICS AND THE DESIGN OF QUIET PRODUCTS September 1, 2015 By: Steve Africk After a long and arduous design process, it can be frustrating to learn that a product has a “noise problem.” Perhaps Marketing has determined that the product may not fare well against the competition, especially internationally…
By Susan Shelby, FSMPS, CPSM, president and CEO of Rhino PR The only thing that is constant is change. So it is in business as well, and one of the most significant changes a firm can undergo is a management transition. Company stakeholders shift to new talent and a younger generation, and perhaps a change…
WITH ARTIST JANET ECHELMAN AS MAESTRO, A TEAM OF ENVELOPE-PUSHING INNOVATORS CREATES AERIAL SCULPTURES by Linda Tischler | May 26, 2015 Not many artists need to factor in the wind force load on a skyscraper to see if she can add just a little more orange to the edge of her work. But before she…
By Susan Shelby, FSMPS, CPSM, president and CEO of Rhino PR The phone rings. On the other end is a reporter asking about an incident that just happened involving your company. How would you respond? A crisis or unexpected event that focuses media attention on your firm can be disruptive to your normal business…