Rhino PR in SMPS boston seo

Connecting the Dots: Why Use a Social Media Calendar?

Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Like all things in marketing, the most successful initiatives are well-planned and strategized for maximum benefit. Social media, with its many channels and opportunities for public conversation, is no different. If you’re not planning your social media content in advance, you may find yourself scrambling for something to…

How AEC Firms Can Use Google Analytics to Quantify Marketing and PR ROI

By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Google Analytics is a free tool that collects data about a business’ website and online activities, and interprets that data to provide information about the business’ audiences, customers and website visitors. When AEC firms regularly use this data, they can better understand their clients’…

Rhino PR coverage in NAIOP

New and Noteworthy

DEVELOPMENT MAGAZINE / NAIOP: 4 STORIES Acentech collaborated with Baker Design Group to provide acoustical design for TripAdvisor’s new 282,000-square-foot global headquarters in Needham, Massachusetts. Their work focused on a four-story atrium designed to accommodate 1,100 employees for company meetings as well as smaller groups for dining, casual meetings and amplified and recorded presentations. The mixed-use…