Susan Shelby, FSMPS, CPSM President & CEO Rhino PR SMPS Boot Camp Panel Gives the Scoop on What Reporters Want from PR Pros Like any other discipline, there are best practices and nuances in working with the media. Members of SMPS Boston who attended the Marketing Boot Camp on April 12th had the chance to learn…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Public relations (PR) is an under-appreciated art, especially in the AEC marketplace. In a world based on concrete concepts, acute precision, physical execution, and data-driven results, many architects, engineers, and contractors seem to have difficulty wrapping their heads around the concept of PR. Trust us, we…