Category Archives: Appliance Design

How Can You Loudly Tell Your Customers Your Appliance is Quiet

THE FIRST ISSUE IS DESCRIBING A PRODUCT’S NOISE TO CONSUMERS IN A MEANINGFUL WAY April 1, 2017 By: Steve Africk   It has been said that noise is among the top five factors in a shopper’s decision to buy an appliance. This consumer sensitivity, and the increasing competition from Europe where strict noise standards reign,…

An Appliance Noise Tutorial

LET’S REVIEW THE BASIC CONCEPTS OF ACOUSTICS AND THE DESIGN OF QUIET PRODUCTS September 1, 2015 By: Steve Africk After a long and arduous design process, it can be frustrating to learn that a product has a “noise problem.” Perhaps Marketing has determined that the product may not fare well against the competition, especially internationally…