By Susan Shelby, FSMPS, CPSM, president and CEO of Rhino PR The only thing that is constant is change. So it is in business as well, and one of the most significant changes a firm can undergo is a management transition. Company stakeholders shift to new talent and a younger generation, and perhaps a change…
By Susan Shelby, FSMPS, CPSM, president and CEO of Rhino PR The phone rings. On the other end is a reporter asking about an incident that just happened involving your company. How would you respond? A crisis or unexpected event that focuses media attention on your firm can be disruptive to your normal business…
Getting laid off usually has the effect of crippling one’s sense of confidence and security for the future. It often takes days, weeks, or months to put a plan together to move on and begin again. Not so for Susan Shelby, FSMPS, CPSM. On November 18, 2004, Susan was informed she was being let go…
By Michele Spiewak, account director at Rhino Public Relations When you Google your company or industry key word, what do you find? Do your results include your own web site, recent articles and press releases, or maybe your company blog? Are these links too far down the search results list to be useful and promotional?…
By Michele Spiewak, account director at Rhino Public Relations In today’s business environment and media landscape, companies are vying with each other for attention from a myriad of audiences: customers, suppliers, consultants, and prospective employees to name a few. It can be especially difficult for small businesses to make a big impact in such a…