Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Any firm – yes, your firm – can generate the content necessary to start a blog. There are clear benefits to making a blog part of your digital marketing strategy, including online visibility through search engine optimization (SEO), thought leadership as a subject matter expert in your…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Like all things in marketing, the most successful initiatives are well-planned and strategized for maximum benefit. Social media, with its many channels and opportunities for public conversation, is no different. If you’re not planning your social media content in advance, you may find yourself scrambling for something to…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Presented at the annual SMPS Boston Awards Gala on June 9th, the Marketing Professional of the Year Award honors an A/E/C marketing professional who has significantly contributed to the success of his/her firm and actively participates as a member in the SMPS Boston Chapter. I was flattered…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR A step-by-step guide to getting valuable feedback and insight directly from your clients You work closely with your clients, and take pride in the relationships that you develop with them. You probably feel pretty confident that you know what they think of you and the work…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR SMPS Boot Camp Panel Gives the Scoop on What Reporters Want from PR Pros Like any other discipline, there are best practices and nuances in working with the media. Members of SMPS Boston who attended the Marketing Boot Camp on April 12th had the chance to learn…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR The Secrets to Achieving Measurable ROI with Video Marketing This is the story of a video that landed a multi million-dollar project – and more. While this kind of outcome can’t be expected for every PR or marketing campaign, it is achievable with the right strategy…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR What a SWOT can tell you, and how to get started The familiar SWOT table is taught in every entry-level business class. It’s so commonplace, that you may wonder if it’s even worthwhile to undertake. Or maybe your company did a SWOT a few years ago, and…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR AEC firms get marketing. Or at least, they understand the need to prepare proposals and stay in touch with clients and prospects. But often, public relations is misunderstood, devalued, or worse yet, entirely ignored. The key to effective business growth is an integrated approach that combines…
Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR We all know that projects aren’t won, designed, and constructed by one firm alone. It’s a collaborative effort between the architect, general contractor, sub-contractors, and other specialty designers to bring a project to fruition, and the client plays a key role in how it comes…