Align PR and Marketing Strategy with Business Goals for Communications Success

By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR   As marketers of professional services, we know what PR and marketing tools are available and most effective for a desired outcome. Smart marketers conduct their due diligence and market research, execute on PR and marketing initiatives, and then gauge success and outreach. However,…

Anatomy of a PR Plan Continued: Matching PR Efforts to Your Firm’s Business Development Goals

A coordinated public relations plan is the key to successful business development By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Strong client relationships are the core of business development (BD). Strategically building and nurturing client relationships can help you navigate your firm into the directions of growth you wish to attain. Public…

How AEC Firms Can Use Google Analytics to Quantify Marketing and PR ROI

By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Google Analytics is a free tool that collects data about a business’ website and online activities, and interprets that data to provide information about the business’ audiences, customers and website visitors. When AEC firms regularly use this data, they can better understand their clients’…