By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR As marketers of professional services, we know what PR and marketing tools are available and most effective for a desired outcome. Smart marketers conduct their due diligence and market research, execute on PR and marketing initiatives, and then gauge success and outreach. However,…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR We’ve heard the adage: “Good things come to those who wait.” While there is certainly truth to this, a more realistic virtue may be: “Good things come to those who wait…patiently.” As professionals in the A/E/C industry, we understand that projects require patience…
A coordinated public relations plan is the key to successful business development By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Strong client relationships are the core of business development (BD). Strategically building and nurturing client relationships can help you navigate your firm into the directions of growth you wish to attain. Public…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Your clients – and potential clients – have real problems that keep them up at night. You have real solutions that can solve their problems. How do you establish yourself as the industry expert that can save the day for them? Thought leadership. Thought leadership is established…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR A new year is here and the possibilities are endless. Just as you set your own personal resolutions for 2017, you should also be making business-minded resolutions. Now is the perfect time to dust off that PR and marketing plan and refresh it for the upcoming year. …
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR “I don’t have enough time!” “I have too much billable work!” It’s time to set aside the excuses and create that public relations (PR) plan you always wanted. By now, you know that PR can promote a brand or message, create…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Success! Your efforts to pitch your company as an industry resource or your project as a new design trend have final paid off. A reporter is interested in speaking with you and has requested a site visit, meeting or conference call. You know speaking…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Google Analytics is a free tool that collects data about a business’ website and online activities, and interprets that data to provide information about the business’ audiences, customers and website visitors. When AEC firms regularly use this data, they can better understand their clients’…
By Susan Shelby, FSMPS, CPSM, president and CEO of Rhino PR Public relations should take the chill out of business development. Successful PR can create an environment in which no new business meeting is truly “cold” by raising the visibility of a company and its offerings. Moreover, PR can bring measurable results to a company’s…
By Susan Shelby, FSMPS, CPSM, president and CEO of Rhino PR Public relations should take the chill out of business development. Successful PR can create an environment in which no new business meeting is truly “cold” by raising the visibility of a company and its offerings. Moreover, PR can bring measurable results to a company’s…