THE FIRST ISSUE IS DESCRIBING A PRODUCT’S NOISE TO CONSUMERS IN A MEANINGFUL WAY April 1, 2017 By: Steve Africk It has been said that noise is among the top five factors in a shopper’s decision to buy an appliance. This consumer sensitivity, and the increasing competition from Europe where strict noise standards reign,…
UPGRADES TO WALLS, CEILINGS, AND FLOORS CAN MUTE DISRUPTIVE NOUSE AND VIBRATION Spring 2017 By: Terence Tyson, PE, CDT principal consultant in acoustics, Acentech FITNESS CENTERS are valued amenities in many office, residential and mixed-use buildings, but they can also create noise and vibrations that make them less than ideal neighbors. Can a fitness center…
Public relations (PR) is an under-appreciated art, especially in the commercial real estate marketplace. In a world based on concrete concepts, acute precision, and data-driven results, many non-marketers have difficulty wrapping their heads around the concept of PR. PR is not a data-driven, ROI-evident endeavor. But, it is an integral part of marketing, lending…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Marketing and public relations consultants all agree: content is king. Consistently developing and delivering valuable content across a variety of marketing vehicles is critical to showcasing expertise and thought leadership to potential and current clients. Case studies are a way to present details of a project or highlight…
SPAULDING REHABILITATION HOSPITAL CAPE COD By Steve Adams Banker & Tradesman Staff February 12, 2017 What Spaulding Rehabilitation Hospital Cape Cod Where Sandwich Owner Rehabilitation Hospital of the Cape and Islands Built 1995 Margulies Perruzzi Architects of Boston has completed the 10-month expansion and renovation of the Spaulding Rehabilitation Hospital Cape Cod in Sandwich. MPA designed a…
Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Have you noticed colleagues – or your biggest competitor – publishing articles in industry trade publications? Byline articles are an effective way to deliver thought leadership directly to your target audience, and here are a few tips and tricks to get you started. A…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Your clients – and potential clients – have real problems that keep them up at night. You have real solutions that can solve their problems. How do you establish yourself as the industry expert that can save the day for them? Thought leadership. Thought leadership is established…
AUTHOR: Susan Shelby, FSMPS, CPSM on January 19, 2017 You met – and exceeded – client goals. Your design was exceptional. Your project team deserves to be recognized for its quality work. With AEC award season approaching, it is time to prepare award submissions to highlight your firm’s expertise and project successes. Where do you…
EXPECTING A DOUBLING OF ELDERLY RESIDENTS IN THE COMING YEARS January 17, 2017 by Jessica Bartlett, Reporter Spaulding Rehabilitation Hospital has finished a renovation and expansion project intended to prep for what it expects to be a doubling of the number of elderly residents near its Cape location in coming years. The $6.4 million project…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR A new year is here and the possibilities are endless. Just as you set your own personal resolutions for 2017, you should also be making business-minded resolutions. Now is the perfect time to dust off that PR and marketing plan and refresh it for the upcoming year. …