VR and AR Add New Dimensions to Building Projects By Jay Fitzgerald | Special to Banker & Tradesman | Feb 24, 2019 Here’s the new reality in the building design and construction industries: virtual reality and augmented reality technologies are just around the corner. Companies like DPS Group, a global project management and engineering…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR For firms pursuing a new project, an interview with a potential client is a welcome invitation. The marketing department kicks into gear to prepare the project team, who are constantly honing their interview skills to win new work. Presenting your firm’s qualifications in a…
In a seven-story office, “Where are you?” is a frequent question By Lucia Maffei – February 19, 2019 Things didn’t look like this in Needham, for sure. After 18 years in the greater Boston area, industrial software maker PTC – one of the biggest software companies in Massachusetts, with more than $1 billion in revenue and…
highprofile | January 24, 2019 by Susan Shelby The key to effective business development is an integrated approach of marketing and public relations (PR), yet many professional services firms focus solely on marketing at the exclusion of PR. What exactly is PR and why should it be part of your company’s marketing mix? PR sets…
by MaryBeth DiDonna Laboratory Design spoke with John Fowler, AIA, EDAC, LEED AP, Associate Principal with Margulies Perruzzi Architects. Laboratory Design (LD): How did you get into your field? John Fowler (JF): I’ve had a passion for design since I was young, even though I didn’t recognize it until I was finishing high school.…
By Steve Adams | Banker & Tradesman Staff | Feb 1, 2019 Skanska took a chance with a nontraditional design for its speculative 121 Seaport office tower, developing an oval-shaped building that stands out from most of the South Boston waterfront’s boxy architecture. The unorthodox approach was a selling point for PTC, a Needham-based…