by Alvaro Ribeiro The impact of a global pandemic on the complex, interconnected nature of supply chains has quite literally brought home to us how fragile that infrastructure is in today’s global economy. While there are signs of recovery, it is impossible to predict the availability of commonplace products, let alone highly specialized building materials…
Sponsored by Rhino PR On season 2, episode 15 of the Build Better podcast, Anastasia welcomes Marc Margulies, principal and senior partner at Margulies Peruzzi, and Joe Finn, president and executive director of the Massachusetts Housing & Shelter Alliance. They are working to change the ways in which homelessness is addressed in Massachusetts, something that…
by Susan Shelby and Barbara Hicks Starting a new initiative can be as invigorating as it is daunting, and for many AEC firms, the conscious decision to launch a marketing and PR program may represent a major turning point in their strategic business approach. Because of the comprehensive nature and sheer interwovenness of the various…
Marketing and business development are about positioning your firm to win work through the pursuit of specific market sectors and clients, whereas public relations (PR) is about establishing your firm’s image, and then spreading the word to increase visibility. There’s a clear distinction in the style of writing that is appropriate to each. For marketing…