rhino pr gets you published, new england real estate journal

How to Publicize a Project: Media Relations Part II

By Susan Shelby, FSMPS, CPSM Public relations is an invaluable marketing tool, creating visibility and brand recognition, credibility and third party validation through editorial placement, and ideally, lead generation. Unlike paid advertising, direct mail and other communications vehicles, editorial placements are vetted by a neutral third party (the media), lending credibility to your news and…