Monthly Archives: February 2016

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SWOT Analyses Are Worthwhile for Every Business

2016+, Rhino In The News, SMPS Boston BlogsBy Lauren Poussard February 29, 2016

Susan Shelby, FSMPS, CPSM President & CEO Rhino PR What a SWOT can tell you, and how to get started The familiar SWOT table is taught in every entry-level business class. It’s so commonplace, that you may wonder if it’s even worthwhile to undertake. Or maybe your company did a SWOT a few years ago, and…

Ten Steps for Launching an Award-Winning Communications Program

2016+, NEREJ, Rhino In The NewsBy Lauren Poussard February 5, 2016

Susan Shelby, FSMPS, CPSM, President and CEO of Rhino PR Why public relations should be included – with marketing and business development – as part of every AEC firm’s communications mix When you walk into a room filled with industry colleagues at a conference or event, do you get the reception that you’d like? Does…