By Susan Shelby, FSMPS, CPSM, president and CEO of Rhino PR Public relations should take the chill out of business development. Successful PR can create an environment in which no new business meeting is truly “cold” by raising the visibility of a company and its offerings. Moreover, PR can bring measurable results to a company’s…
By Susan Shelby, FSMPS, CPSM, president and CEO of Rhino PR Public relations should take the chill out of business development. Successful PR can create an environment in which no new business meeting is truly “cold” by raising the visibility of a company and its offerings. Moreover, PR can bring measurable results to a company’s…
LET’S REVIEW THE BASIC CONCEPTS OF ACOUSTICS AND THE DESIGN OF QUIET PRODUCTS September 1, 2015 By: Steve Africk After a long and arduous design process, it can be frustrating to learn that a product has a “noise problem.” Perhaps Marketing has determined that the product may not fare well against the competition, especially internationally…
By Susan Shelby, FSMPS, CPSM, president and CEO of Rhino PR The only thing that is constant is change. So it is in business as well, and one of the most significant changes a firm can undergo is a management transition. Company stakeholders shift to new talent and a younger generation, and perhaps a change…
WITH ARTIST JANET ECHELMAN AS MAESTRO, A TEAM OF ENVELOPE-PUSHING INNOVATORS CREATES AERIAL SCULPTURES by Linda Tischler | May 26, 2015 Not many artists need to factor in the wind force load on a skyscraper to see if she can add just a little more orange to the edge of her work. But before she…
By Susan Shelby, FSMPS, CPSM, president and CEO of Rhino PR The phone rings. On the other end is a reporter asking about an incident that just happened involving your company. How would you respond? A crisis or unexpected event that focuses media attention on your firm can be disruptive to your normal business…