AUTHOR: Susan Shelby, FSMPS, CPSM A website can greatly influence how potential clients evaluate a company. Even in an industry where new business often comes from referrals, most prospects conduct due diligence online before reaching out to you for more information. Content is the key to making your website one of your firm’s greatest marketing…
©Marketer, The Journal of the Society for Marketing Professional Services, April 2018, smps.org Photography can be the most compelling part of your marketing and PR campaigns, and often a large part of the marketing budget for architecture firms. How can you best leverage this investment to showcase your firm’s work? At a recent SMPS Boston-sponsored…
Photography can be the most compelling part of your marketing and PR campaigns, and often a large part of the marketing budget for architecture firms. How can you best leverage this investment to showcase your firm’s work? At a recent SMPS Boston-sponsored session at ABX, a panel of experts discussed the importance of high-quality photography…