Sponsored by Rhino PR On season 2, episode 15 of the Build Better podcast, Anastasia welcomes Marc Margulies, principal and senior partner at Margulies Peruzzi, and Joe Finn, president and executive director of the Massachusetts Housing & Shelter Alliance. They are working to change the ways in which homelessness is addressed in Massachusetts, something that…
by Susan Shelby and Barbara Hicks Starting a new initiative can be as invigorating as it is daunting, and for many AEC firms, the conscious decision to launch a marketing and PR program may represent a major turning point in their strategic business approach. Because of the comprehensive nature and sheer interwovenness of the various…
Marketing and business development are about positioning your firm to win work through the pursuit of specific market sectors and clients, whereas public relations (PR) is about establishing your firm’s image, and then spreading the word to increase visibility. There’s a clear distinction in the style of writing that is appropriate to each. For marketing…
by John Fowler, AIA, EDAC, LEED AP, Associate Principal and Associate Partner at Margulies Perruzzi The Margulies Perruzzi Healthcare Studio is seeing the impacts of COVID-19 on space planning and design that will continue post- pandemic in several areas. In addition to considerations for being better prepared for a future pandemic, clients are evaluating the…
In dense, urban cities like Boston “affordable” and “housing” are rarely used in the same sentence. Young professionals, empty nesters, and couples planning to start a family are faced with moving outside the city limits to find a place that fits their budget and belongings. Two years ago, another option emerged in Boston designed to…
The fight-or-flight response is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival. During tough times, it is easy to think you should back off on marketing your company. Despite the pandemic, the business world is still staying up-to-date even while working from home – and they…
AUTHOR: Jonathan Miller, LBC Boston Considered among the largest urban revitalization efforts in Massachusetts, the new Quincy Center will encompass more than 50 acres of mixed-use development in the heart of this crowded historic city. Read entire article in the April 2018 issue of High Profile Monthly. (flip to pages 20-21)