Marketing and business development are about positioning your firm to win work through the pursuit of specific market sectors and clients, whereas public relations (PR) is about establishing your firm’s image, and then spreading the word to increase visibility. There’s a clear distinction in the style of writing that is appropriate to each. For marketing…
By Janet Morra, AIA, LEED AP, Principal and Partner at Margulies Perruzzi Evolution: Then and Now Since COVID-19 first appeared in early 2020 and triggered a pandemic, those on the front lines of building ownership, facilities management, design, and construction quickly took the lead in adapting office environments to evolving criteria for protecting…
By Janet Morra, AIA, LEED AP, Principal and Partner at Margulies Perruzzi Planning a return to the physical office under ever-changing conditions and advisories from the CDC is yet one more challenge for C-suite executives, facility managers, and employees. The numbers are significant. According to the U.S. Bureau of Labor Statistics, as of…
by John Fowler, AIA, EDAC, LEED AP, Associate Principal and Associate Partner at Margulies Perruzzi The Margulies Perruzzi Healthcare Studio is seeing the impacts of COVID-19 on space planning and design that will continue post- pandemic in several areas. In addition to considerations for being better prepared for a future pandemic, clients are evaluating the…
Developers, Architects Assess Workplace Strategies Office building owners better brace themselves for possible multimillion-dollar facility upgradesif they’re going to successfully lure back health-conscious tenants after the pandemic crisis finally eases. Despite a rocky start to the state and nation’s vaccine rollout, there’s growing confidence that the end is insight for the now year-old COVID-19…
The post-pandemic workplace will deliver roomier office spaces with better environmental conditions. They will be designed with sharing in mind for flexible scheduling. By Patrick Thibodeau, News Writer, TechTarget.com Published: 13 Oct 2020 COVID-19 is changing how offices function and in ways that may be here for good. Workspaces may be less crowded, and workers may have…
Healthcare facilities should rethink technology usage, entrance/exit layouts, and waiting room strategies as they start bringing back elective and non-critical care. By John Fowler Across the country, we are seeing numerous changes at healthcare facilities as they reopen for elective and non-critical care while still addressing potential surge capacity issues related to COVID-19. One of…
The fight-or-flight response is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival. During tough times, it is easy to think you should back off on marketing your company. Despite the pandemic, the business world is still staying up-to-date even while working from home – and they…
By Jason Costello and Janet Morra, Margulies Perruzzi Entering the office post-quarantine will be like entering the hospital – workers will be admitted only after they are determined to be fever and symptom free. Once inside, they will avoid contamination, touching as few surfaces as possible, staying six feet apart from others, and making…
By Tim Logan Globe Staff If you think working from home these last two months has been strange and unsettling, wait until you head back into the office. Temperature checks. Long lines to get on the elevator. Desks cleared of personal items. One-way corridors and closed meeting rooms. And lunch? Let’s not even go…