AUTHOR: Susan Shelby, FSMPS, CPSM on November 12, 2018 [email protected] | @RhinoPRBoston | LinkedIn If you have ever scheduled a handyman or plumber to do work in your home, you know the drill. You ensure that your day accommodates the appointment time, remove obstacles from the proposed work area, perhaps secure the pets, and wait. Then…
AUTHOR: Susan Shelby, FSMPS, CPSM on October 10, 2018 Photography is an important piece of website content, and sometimes the most impactful element on the page. Whether you’re building a new website or refreshing an old one, the choice of photos – both lifestyle and formal headshot photography – can make all the difference.…
AUTHOR: Susan Shelby, FSMPS, CPSM on September 27, 2018 Like it or not, words, spelling, and punctuation can leave a lasting impression on others. However, even the most educated people often unknowingly make writing mistakes. Here are some examples of the most common grammar errors. Confusing it’s and its.“It’s” is only ever used when…
AUTHOR: Susan Shelby, FSMPS, CPSM on May 24, 2018 Social media powerhouse LinkedIn recently celebrated its 15th anniversary as the world’s largest professional network. With over 546 million users globally, LinkedIn can be a powerful addition to any social media strategy. Gone are the days when LinkedIn was used only by recruiters and job seekers.…
AUTHOR: Susan Shelby, FSMPS, CPSM A website can greatly influence how potential clients evaluate a company. Even in an industry where new business often comes from referrals, most prospects conduct due diligence online before reaching out to you for more information. Content is the key to making your website one of your firm’s greatest marketing…
All industries have their own buzzwords. As public relations (PR) practitioners, our industry catchphrases are so intertwined in our everyday language that we often don’t realize we are speaking in a foreign language until we see the looks of confusion on a client’s face. Some of our jargon is used across multiple industries; if we…
Drawing people to your website and keeping them engaged is key to ranking higher in search engines, and your public relations (PR) messages and media outreach have a big impact on your firm’s searchability. Search engine optimization (SEO), a marketing discipline focused on improving search engine rankings to drive traffic to your website, is no…
By Susan Shelby, FSMPS, CPSM President & CEO Rhino PR I worked in high tech PR until the dot-com crash in 2001. Both my husband and I lost our jobs within a four-month period; we had a mortgage and a one-year old son. I was fortunate enough to find a job with Vanderweil Engineers, and…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Companies often prepare for a management transition several years in advance: hiring new talent, shifting roles and responsibilities, and communicating to all constituencies that it’s still business as usual with the new leadership. Other times, leadership transition is less organic and is accomplished through mergers and acquisitions.…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR As we discussed in our August blog, Keep It Flowing: Project Milestones Provide Steady PR and Marketing Content, project milestones are an excellent way to keep your firm visible. Achievements such as groundbreakings, topping off ceremonies, or ribbon cutting celebrations provide valuable opportunities to promote your…