by Susan Shelby and Barbara Hicks Starting a new initiative can be as invigorating as it is daunting, and for many AEC firms, the conscious decision to launch a marketing and PR program may represent a major turning point in their strategic business approach. Because of the comprehensive nature and sheer interwovenness of the various…
Marketing and business development are about positioning your firm to win work through the pursuit of specific market sectors and clients, whereas public relations (PR) is about establishing your firm’s image, and then spreading the word to increase visibility. There’s a clear distinction in the style of writing that is appropriate to each. For marketing…
by John Fowler, AIA, EDAC, LEED AP, Associate Principal and Associate Partner at Margulies Perruzzi The Margulies Perruzzi Healthcare Studio is seeing the impacts of COVID-19 on space planning and design that will continue post- pandemic in several areas. In addition to considerations for being better prepared for a future pandemic, clients are evaluating the…
Healthcare facilities should rethink technology usage, entrance/exit layouts, and waiting room strategies as they start bringing back elective and non-critical care. By John Fowler Across the country, we are seeing numerous changes at healthcare facilities as they reopen for elective and non-critical care while still addressing potential surge capacity issues related to COVID-19. One of…
The fight-or-flight response is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival. During tough times, it is easy to think you should back off on marketing your company. Despite the pandemic, the business world is still staying up-to-date even while working from home – and they…
By Jason Costello and Janet Morra, Margulies Perruzzi Entering the office post-quarantine will be like entering the hospital – workers will be admitted only after they are determined to be fever and symptom free. Once inside, they will avoid contamination, touching as few surfaces as possible, staying six feet apart from others, and making…
Fitchburg, MA – ECO Logic Ltd., a company that maintains textiles and flooring for commercial clients using environmentally friendly solutions, was hired by Fitchburg State University to sanitize and disinfect 460,000sf across multiple buildings on campus, including dormitories, in preparation to assist the response to the COVID-19 pandemic. While the specific use for these facilities is not available…
FEATURES AN EFFICIENT AND FLEXIBLE WORKSPACE October 26, 2017 Cambridge, MA – TRIA, a partner-led architecture firm with a focus on science and technology organizations, announced the completion of a new 12,300sf headquarters for Oncorus, Inc., a biotechnology company developing a portfolio of next-generation immunotherapy products to treat several types of cancer. Oncorus’ new headquarters…
AS WORKPLACE EVOLVES, LAW FIRMS CHANGE RAPIDLY October 29, 2017 By Dan Perruzzi, AIA, LEED AP As the workplace continues to evolve, law firms are also changing rapidly in response to internal pressures and external market forces. Technology, generational change, and new business pressures are just a few of the demands that are creating new…
WORKPLACE STRATEGY FOCUSES ON IMPORTANT ASPECTS OF THE MODERN WORKPLACE August 30, 2016 By Dianne Dunnell, IIDA, NCIDQ, LEED AP Workplace strategy focuses on marrying three important aspects of the modern workplace: 1) applying better space utilization metrics; 2) optimizing real estate costs; and 3) updating an office space to meet current trends in design…