Susan Shelby CEO Rhino PR

Susan Shelby, FSMPS, CPSM

President and CEO

Susan is a tireless, dynamic business and communications leader who works with architecture, engineering and construction (AEC) and commercial real estate (CRE) companies to increase visibility, help manage reputations and supercharge business development efforts. She has driven public relations, marketing and communications programs in the AEC, commercial real estate and high-tech industries for more than 20 years.

Susan believes that earned and owned “ink” is the most potent way to create the kind of authority, thought leadership and expert positioning that leads to new business. It’s a belief she formed early on as she witnessed the power of integrating public relations and marketing with business strategies. Her early career in sales formed Susan’s commitment to integrating public relations and marketing with her clients’ business strategies, enabling measurable results that contribute to business development and increased revenue.

Susan has been recognized with numerous awards including Fellow (SMPS), Entrepreneur of the Year (CREW Boston, formerly NEWiRE), Women on the RISE (Professional Women in Construction) and Marketing Executive of the Year (SMPS Boston).

In her personal time, you may find Susan fluently conversing with her French teacher, hitting an early morning spin class, cycling the 50-mile Tour De Greenbelt to support land conservation and, if a holiday is approaching, dressing up her two golden retrievers for fun puppy portraits.

See Susan’s LinkedIn profile for additional information about her awards and honors, professional involvement, experience and education.