Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Are you looking to increase awareness? Receive more media pick up and reach new audiences? If so, then a wire distribution service may be just the tool you need to generate more visibility for your firm. In 1954, PR Newswire transmitted the first electronic commercial news release.…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR “But what can I talk about?” This is a question we hear often. Fresh content is important for keeping your firm’s name top of mind and for building your brand. Relevant content also draws potential clients to your web site and drives SEO. The goal is to capture…
Susan Shelby, FSMPS, CPSM, President and CEO, Rhino PR Amplify Your Social Media Messages by Enlisting Your Employees By now, social media is no doubt an important aspect of your firm’s overall marketing plan. Whether posting to a LinkedIn company page, tweeting firm milestones, or uploading blog posts, are you really using these tools to…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Many businesses, especially small firms, use a company blog to deliver valuable content directly to their target audience. Consistency is essential for establishing your firm as a thought leader, and regular blog posts should be part of your content marketing strategy. Why blog? Your business goals probably include…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR What is a press release? Quite simply, a press release is a compelling written news story sent to members of the media in order to share information that you hope they, in turn, will share with their readers. Consider sending a press release if your news…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Marketing and public relations consultants all agree: content is king. Consistently developing and delivering valuable content across a variety of marketing vehicles is critical to showcasing expertise and thought leadership to potential and current clients. Case studies are a way to present details of a project or highlight…
Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Have you noticed colleagues – or your biggest competitor – publishing articles in industry trade publications? Byline articles are an effective way to deliver thought leadership directly to your target audience, and here are a few tips and tricks to get you started. A…
AUTHOR: Susan Shelby, FSMPS, CPSM on January 19, 2017 You met – and exceeded – client goals. Your design was exceptional. Your project team deserves to be recognized for its quality work. With AEC award season approaching, it is time to prepare award submissions to highlight your firm’s expertise and project successes. Where do you…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Refresh your strategic plan to stay current with today’s top industry trends A new year is on the way and the possibilities are endless. Just as you set your own personal resolutions for 2017, you should also be making business-minded resolutions. Now is the perfect time to…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR If I had a dime for every time people ask me why I became a Certified Professional Services Marketer (CPSM), I would be a rich marketer. With an impressive list of benefits, it is more a question of why would I not want this distinction. Why CPSM? SMPS…