Susan Shelby, FSMPS, CPSM President & CEO Rhino PR What is a press release? Quite simply, a press release is a compelling written news story sent to members of the media in order to share information that you hope they, in turn, will share with their readers. Consider sending a press release if your news…
Public relations (PR) is an under-appreciated art, especially in the commercial real estate marketplace. In a world based on concrete concepts, acute precision, and data-driven results, many non-marketers have difficulty wrapping their heads around the concept of PR. PR is not a data-driven, ROI-evident endeavor. But, it is an integral part of marketing, lending…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Marketing and public relations consultants all agree: content is king. Consistently developing and delivering valuable content across a variety of marketing vehicles is critical to showcasing expertise and thought leadership to potential and current clients. Case studies are a way to present details of a project or highlight…
Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Have you noticed colleagues – or your biggest competitor – publishing articles in industry trade publications? Byline articles are an effective way to deliver thought leadership directly to your target audience, and here are a few tips and tricks to get you started. A…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Your clients – and potential clients – have real problems that keep them up at night. You have real solutions that can solve their problems. How do you establish yourself as the industry expert that can save the day for them? Thought leadership. Thought leadership is established…
AUTHOR: Susan Shelby, FSMPS, CPSM on January 19, 2017 You met – and exceeded – client goals. Your design was exceptional. Your project team deserves to be recognized for its quality work. With AEC award season approaching, it is time to prepare award submissions to highlight your firm’s expertise and project successes. Where do you…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR A new year is here and the possibilities are endless. Just as you set your own personal resolutions for 2017, you should also be making business-minded resolutions. Now is the perfect time to dust off that PR and marketing plan and refresh it for the upcoming year. …
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Refresh your strategic plan to stay current with today’s top industry trends A new year is on the way and the possibilities are endless. Just as you set your own personal resolutions for 2017, you should also be making business-minded resolutions. Now is the perfect time to…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR “I don’t have enough time!” “I have too much billable work!” It’s time to set aside the excuses and create that public relations (PR) plan you always wanted. By now, you know that PR can promote a brand or message, create…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR You know that presenting at conferences will position you as an expert in your industry, build your company’s brand, and gain visibility from your target audience, but do you feel overwhelmed with how to find these speaking opportunities? Do you need tips and tricks for completing a winning…