December 9, 2016 Title Principal, TRIA Age 40 Education Bachelor’s degree, biology, Clemson University; master’s degree, architecture, Boston Architectural College Residence South Boston As a high school volunteer at a children’s hospital in Providence, Rhode Island, Jeannie Pierce Thacker’s eyes were opened to how architecture and design impact patients and families. After getting her undergrad degree…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Refresh your strategic plan to stay current with today’s top industry trends A new year is on the way and the possibilities are endless. Just as you set your own personal resolutions for 2017, you should also be making business-minded resolutions. Now is the perfect time to…
REDUCING RISK By Kristophor Linster November 18, 2016 A key to avoiding performance issues and costly failures in building construction is about planning, establishing, and validating that the exterior of the facility meets objectives as defined through the process known as Building Enclosure Commissioning (BECx). It has become a major component of evaluating a facility’s future…
By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR “I don’t have enough time!” “I have too much billable work!” It’s time to set aside the excuses and create that public relations (PR) plan you always wanted. By now, you know that PR can promote a brand or message, create…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR You know that presenting at conferences will position you as an expert in your industry, build your company’s brand, and gain visibility from your target audience, but do you feel overwhelmed with how to find these speaking opportunities? Do you need tips and tricks for completing a winning…
Susan Shelby, FSMPS, CPSM President & CEO Rhino PR If I had a dime for every time people ask me why I became a Certified Professional Services Marketer (CPSM), I would be a rich marketer. With an impressive list of benefits, it is more a question of why would I not want this distinction. Why CPSM? SMPS…
©Marketer, The Journal of the Society for Marketing Professional Services, October 6 2016, smps.org By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR We all know that projects aren’t won, designed, and constructed by one firm alone. It’s a collaborative effort between the architect, general contractor, sub-contractors, and other specialty designers to bring a…
WHAT DEVELOPERS CAN DO TO ASSESS AND MITIGATE GROUND-BORNE NOISE & VIBRATION IMPACTS Fall 2016 By: Jeffrey A. Zapfe, Ph.D., president, Acentech WHILE TRANSPORTATION systems are the arteries and veins of a city, when it comes to new development, their presence can cause a developer’s heart to skip a beat. One particularly significant challenge relates…
ARE WE READY FOR THIS? Not every emergency situation on campus will fit the definition of a “crisis,” but even incidents of severe weather — such as a hurricane, blizzard or flood — should remind administrators that when anything occurs that disrupts normal day-to-day operations, the primary criteria for successful communication is preparedness. A trained…
By Susan Shelby, FSMPS, CPSM Public relations is an invaluable marketing tool, creating visibility and brand recognition, credibility and third party validation through editorial placement, and ideally, lead generation. Unlike paid advertising, direct mail and other communications vehicles, editorial placements are vetted by a neutral third party (the media), lending credibility to your news and…