Build Boston 2010   November 17 - 19, 2010 Seaport World Trade Center Boston, MA You need to boost your business development efforts, but feel like you’ve tried everything. You’ve heard buzz about LinkedIn, but are wondering what it can do for your business - is it another social networking fad, or a legitimate business development tool? Aurora Cammarata (Director of Business Development, Spagnolo Gisness & Associates) and William C. Johnson (Vice President, Haley & Aldrich) will explain how LinkedIn can create leads, make cold calls warmer, and give new life to your business development efforts. Then, Susan Shelby (President, Rhino PR) will show you how to get started creating your LinkedIn account, building a network of contacts, and increasing your visibility to make the most of this business tool. View more information!

Susan is often called upon to speak at industry events, including:

Build Boston

• PR 101 – Press Releases (2005)
• PR 101 – Crisis Communications (2006)
• Highly effective habits of business development professionals (2007)
• Highly effective business development habits for principals (2008)
• Highly Effective Business Development Habits for Project Managers (2009)
• A69 Effective Business Development Habits for Project Managers (2009)
• Highly Effective Business Development Habits to Grow Your Business (2010)

Engineers Without Borders

• PR 101, Northeast Region Conference 2009

Publicity Club

• The Return on Investment (ROI) of PR

SMPS Boston Talk Shop

• PR 101
• PR and Award Submissions

ZweigWhite Audio Conferences

• Crisis Communications
• Dealing with the Media
• Generating Press Coverage for Your Firm
• When Should Your A/E Firm Outsource PR

ZweigWhite

• What’s Working in A/E/C Marketing (April 2005)