Rhino PR in SMPS boston seo

Management Transitions: Communications Strategies for a Smooth Changing of the Guard

Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Companies often prepare for a management transition several years in advance: hiring new talent, shifting roles and responsibilities, and communicating to all constituencies that it’s still business as usual with the new leadership. Other times, leadership transition is less organic and is accomplished through mergers and acquisitions.…

Rhino PR in SMPS boston seo

Blogging Do’s and Don’ts: Simple Steps for Creating Compelling Content

Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Many businesses, especially small firms, use a company blog to deliver valuable content directly to their target audience. Consistency is essential for establishing your firm as a thought leader, and regular blog posts should be part of your content marketing strategy. Why blog? Your business goals probably include…