Rhino PR in SMPS boston seo

Management Transitions: Communications Strategies for a Smooth Changing of the Guard

Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Companies often prepare for a management transition several years in advance: hiring new talent, shifting roles and responsibilities, and communicating to all constituencies that it’s still business as usual with the new leadership. Other times, leadership transition is less organic and is accomplished through mergers and acquisitions.…

Align PR and Marketing Strategy with Business Goals for Communications Success

By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR   As marketers of professional services, we know what PR and marketing tools are available and most effective for a desired outcome. Smart marketers conduct their due diligence and market research, execute on PR and marketing initiatives, and then gauge success and outreach. However,…

Anatomy of a PR Plan Continued: Matching PR Efforts to Your Firm’s Business Development Goals

A coordinated public relations plan is the key to successful business development By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR Strong client relationships are the core of business development (BD). Strategically building and nurturing client relationships can help you navigate your firm into the directions of growth you wish to attain. Public…

Rhino PR in SMPS boston seo

Blogging Do’s and Don’ts: Simple Steps for Creating Compelling Content

Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Many businesses, especially small firms, use a company blog to deliver valuable content directly to their target audience. Consistency is essential for establishing your firm as a thought leader, and regular blog posts should be part of your content marketing strategy. Why blog? Your business goals probably include…