rhino pr gets you published, new england real estate journal

Celebrating Women in Construction: Susan Shelby, FSMPS, CPSM

Name: Susan Shelby Postion: President & CEO Company: Rhino PR Years in the A/E/C Industry: 17 years What associations or organizations are you a member of? SMPS, CREW, Mass Building Congress, AGC/MA Why choose the A/E/C Industry? My public relations (PR) roots began in the high-tech world for networking and telecommunications companies. During the “dot…

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Management Transitions: Communications Strategies for a Smooth Changing of the Guard

Susan Shelby, FSMPS, CPSM President & CEO Rhino PR Companies often prepare for a management transition several years in advance: hiring new talent, shifting roles and responsibilities, and communicating to all constituencies that it’s still business as usual with the new leadership. Other times, leadership transition is less organic and is accomplished through mergers and acquisitions.…

Align PR and Marketing Strategy with Business Goals for Communications Success

By Susan Shelby, FSMPS, CPSM, President & CEO of Rhino PR   As marketers of professional services, we know what PR and marketing tools are available and most effective for a desired outcome. Smart marketers conduct their due diligence and market research, execute on PR and marketing initiatives, and then gauge success and outreach. However,…